Achmea's showcase: a different story

Storytelling inspires and convinces people. Organizations are full of stories from which employees can learn and benefit. The challenge is finding and sharing them.

Polismeerwaarden.nl is an internal storytelling platform for Achmea's income insurance division. Different people - mainly customers - explain how Achmea has made a difference for them. The testimonials allow employees to show what value they can provide.

To make sure the flow of stories doesn’t dry up, VSN invented the Achmea Show Case. The interior of this traveling suitcase is divided into square compartments which employees can fill with notes or attributes that symbolize their stories. During team meetings with employees of Achmea and distribution partners (Zilveren Kruis, Avéro, Interpolis and Centraal Beheer) the case is placed on the table. It's really effective, because people seem to prefer telling their best stories to people they know instead of people they’ve never met. Thanks to this trunk, the collection of stories has grown, as well the interest in the storytelling platform. Meanwhile VSN’s most impactful stories have been recorded to video and posted on polismeerwaarden.nl.

An excellent showcase - literally!